About Us
MagicOrange is the market’s most advanced, cloud native and fully integrated ITFM, FinOps & Shared Services expense management platform. We provide technology and finance executives with crystal-clear line of sight into all their expenses and cost-drivers so they can make better investment decisions and drive profitability.
What’s In A Name?
Nearly 20 years ago, our founders attended a conference where a CIO of a major financial institution expressed frustration to a room of peers. He felt like a “magic orange” because, every year at budget time, his CFO would ask him to cut 10% without reducing services. Yet, year after year, the same request returned, as if the IT budget was an orange that could be endlessly squeezed while keeping its shape. This image stuck and inspired our company’s name.
Unlocking the black box of IT
For years, IT was seen as a black box, absorbing significant costs with minimal visibility beyond the department. MagicOrange changes that, offering clear insights into spending and the value delivered to the business. Our transparency fosters accountability and empowers IT leaders to become strategic partners with finance and operations across the organisation.
Built By Practitioners…
The MagicOrange founders and executive team bring deep expertise in ITFM and FinOps, having held senior roles on the client side, with strategic integrators, and at software vendors. Our sole focus is helping clients leverage the MagicOrange platform to solve their toughest challenges. We are ready and able to help, whether you suffer from data sprawl, need a mechanism to reduce wasteful spend, need to produce a clean bill of IT, guide your digital transformation efforts or drive profit optimisation.
…For Practitioners
Whether you are a CTO or CIO, an ITFM or FinOps Practitioner or a CFO, MagicOrange is here to help you develop the indisputable traceability and crystal clear line of sight you need into all of your cost drivers. Cloud, on-premises and hybrid. Across your IT landscape and beyond.
International Presence,
Global Reach
MagicOrange has offices in the United States, South Africa, the United Kingdom, India and Australia. This international footprint underscores our capability to serve a diverse client base across the globe, providing the localised support and services they need.
United Kingdom
Warnford Court, 29 Throgmorton St,
London, EC2N 2AT England
South Africa
10 Flanders Drive, Mt Edgecombe
KZN, 4302 South Africa
United States
2401 NW Boca Raton Boulevard
Boca Raton, Florida, 33431 USA
Australia
Level 4
260 Queen Street
Brisbane, 4000, Australia
India
WeWork Futura, Sr No 133(P), CTS No 4944, Magarpatta Road, Kirtane Baugh, Hadapsar, Pune, 411028, Maharashtra, India