MagicOrange: technology economics for IT, FinOps and AI

Know what your technology earns.

AI is rewriting the technology bill. One governed model for every technology cost, owned, metered and human, reconciled to the accounts, so every investment can be judged on what it returns.

AI spends faster than the invoice arrives.

Tokens, seats and agents that keep working after hours. Govern them in one model with every other technology cost, owned, metered and human, so the number reaches finance before the invoice does.

When the CFO asks for cuts, show them what the spend has earned.

This year, show what technology earns instead.
One governed model that puts cost and value on the same page, so the question changes from what you must cut to what you should fund.

A number finance cannot tie out is an opinion.

You can show the detail behind payroll. But a general ledger records who spent the money, not why. MagicOrange is the missing detail, traced to the record and reconciled to the accounts.

of AI funding is spent outside of IT

MagicOrange named a Leader in the Forrester Wave™.

IT Financial Management Software, Q2 2026.
Forrester’s independent comparison of eight vendors in IT financial management.

Founding member, Tokenomics Foundation.

The industry body setting standards for how AI spend is measured and valued.

Member, TBM Council.

The body behind Technology Business Management, the common framework for reporting what IT costs.

Premier Sponsor and Governing Board member, FinOps Foundation.

The industry body behind the FinOps framework for managing cloud cost.

Consistently rated a top ITFM tool, Gartner Peer Insights.

The platform where enterprise technology buyers read verified reviews from their peers.

Built On Partner, Databricks.

The unified data and AI platform MagicOrange is built on, for governed data at enterprise scale.

CyberVadis Gold, 911 out of 1000, Mature tier

An independent cybersecurity rating used by enterprise buyers to assess their suppliers.

AI Economics

Every purchase used to be checked against a budget. AI skipped the check.

An engineer switches on a service, or one agent calls another, and the money is committed in seconds. Finance meets it weeks later on a bill.
MIT’s Project NANDA found that 95% of enterprise AI has delivered no measurable impact on profit and loss. The failure is in the measuring.

MagicOrange puts the check back where the money is committed. No language model ever produces a number: actuals, allocations and unit costs come from the calculation engine, so every figure an assistant shows you ties out.

When AI starts spending for itself

An agent decides how much work to do. Your cost controls assume a person decided.

Catch it before the invoice

Spend builds by the hour and gets reconciled by the month. Set the cap before the bill arrives.

Prove what AI returned

Five hundred AI use cases describes activity. A value figure describes economics.

Reallocate capital to fund AI

The board isn’t asking what AI costs. It’s asking where the money comes from.

Every one of these is a question about where to put capital, and a tool that sees one kind of spend can’t answer any of them.

How it works

Every technology dollar in one model. Every figure traced back to its record.

Seeing the cost is where you start. What it returned is what you are judged on. MagicOrange is the model that gets you from visibility to value. See the platform >

Public cloud

Billing from every hyperscaler, normalized to the FOCUS standard and allocated daily.

Learn more

Software and SaaS

Subscriptions, licenses and agreements, governed through renewal and use, not just the invoice.

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AI and agent workloads

Token, model, GPU and agent cost, classified and owned as it builds.

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Data cloud platforms

The data and compute layer that quietly carries much of the AI bill.

Learn more

Infrastructure and network

Mainframe, circuits and the data center. The half of the estate that never moved.

End user technology

Laptops, phones, virtual desktops and print. The estate no cost tool carries.

Labor and services

Salaries, contractors and services. The largest line in technology cost, and the least captured.

Capabilities

One platform. Six capabilities on the same model.

Adding a second capability adds a view, not a second version of the truth. The model that measures this year’s spend also plans next year’s, so the forecast and the result stop being two conversations.

Value only counts when it lands on a ledger line. See the capabilities >

IT Financial Management

What technology costs, pre-built on TBM. Towers, the Bill of IT, showback and chargeback. See more >

Enterprise Allocation Modeling

Model any cost, on your framework or ours, and defend every number. Allocation beyond IT, where no ITFM competitor follows. See more >

FinOps

Cloud cost management, FOCUS-native, allocated daily, in the same model as everything else. See more >

Budgeting and Forecasting

Budgets, forecasts and what-if across financials, capital, contracts and workforce. Human and digital labor planned together. See more >

Time Capture and Resource Planning

The labor cost nobody else captures, from plan to timesheet to allocated cost. The largest spend category, ignored by every cloud tool. See more >

AI Economics

Token, model, GPU and agent cost, and the return on AI investment. AI as a first-class spend category rather than bolted on. See more >

Included - Data Studio

The agent-ready foundation under every capability: context, business rules and trusted data in one governed model.

Included - Analytics

Power BI, conversational analysis and an open API, all reading the one model.

Included - AI Studio

A digital workforce you can audit, working on your own governed model. Included, not an add-on.

Cost per trade or cost to settle a claim in the unit a business head already manages.

Cost per server and cost per license mean something to the technology team and very little to anyone else. MagicOrange prices technology in the unit a business head manages, so the conversation about cost happens in their language.

By role
CFO and finance · FP&A · CIO · CTO and engineering · TBM and IT finance · FinOps

Banking and insurance

Public sector and health

Technology cost per service delivered. 240+ services costed at eHealth Queensland. See more >

Mining, energy and industrial

Retail and FMCG

Telco and media

heavy-dump-truck-used-for-platinum1 copy

Why MagicOrange

Named after the problem, not the product.

Twenty years ago a CIO described his job to us in a single image. Every budget cycle the business squeezed his estate, ten percent more for ten percent less, without dropping one service the company relied on.

He said he felt like a magic orange, expected to give up more juice every year with nothing added back. Nobody had given him the instrument to prove where the juice went.

The people who built MagicOrange did that job inside a global bank, from the chief executive to the cloud architect, before there was software for it.

Now the instrument exists. Show both sides of the ledger, and the question changes from what to cut to what to fund.

How we deliver

Customers who audit everything.

Banks, insurers, health systems and governments, where every number is challenged as a matter of routine. Ten outcomes are already published, verified by the clients and anonymized at their request.

August 5, 2024

Bring us a number you answer for. We’ll show you the trace.

Book a demo

MagicOrange: technology economics for IT, FinOps and AI

Know what your technology earns.

AI spends faster than the invoice arrives.

When the CFO asks for cuts, show them what the spend has earned.

A number finance cannot tie out is an opinion.

MagicOrange named a Leader in the Forrester Wave™.

Every purchase used to be checked against a budget. AI skipped the check.

Every technology dollar in one model. Every figure traced back to its record.

Public cloud

Software and SaaS

AI and agent workloads

Data cloud platforms

One platform. Six capabilities on the same model.

Cost per trade or cost to settle a claim in the unit a business head already manages.

Named after the problem, not the product.

Customers who audit everything.

How The Foschini Group Gained Holistic Cost Optimisation With Magicorange

Delivering Cost Visibility to a Financial Services Group in 14 Countries

Exxaro Resources

African Rainbow Minerals

Streamlining Telecoms: From Spreadsheets to Efficiency

Providing Global Scale Cost Transparency for Leading IT and Business Solution Provider

Bring us a number you answer for. We’ll show you the trace.

MagicOrange: technology economics for IT, FinOps and AI

Know what your technology earns.

AI spends faster than the invoice arrives.

When the CFO asks for cuts, show them what the spend has earned.

A number finance cannot tie out is an opinion.

MagicOrange named a Leader in the Forrester Wave™.

Every purchase used to be checked against a budget. AI skipped the check.

Every technology dollar in one model. Every figure traced back to its record.

Public cloud

Software and SaaS

AI and agent workloads

Data cloud platforms

One platform. Six capabilities on the same model.

Cost per trade or cost to settle a claim in the unit a business head already manages.

Named after the problem, not the product.

Customers who audit everything.

How The Foschini Group Gained Holistic Cost Optimisation With Magicorange

Delivering Cost Visibility to a Financial Services Group in 14 Countries

Exxaro Resources

African Rainbow Minerals

Streamlining Telecoms: From Spreadsheets to Efficiency

Providing Global Scale Cost Transparency for Leading IT and Business Solution Provider

Bring us a number you answer for. We’ll show you the trace.

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